I AM A HOUSEHEAD

Culture

Why house music belongs on a hoodie

A hoodie is what you wear to the warehouse at 2am and on the walk home at sunrise. That is exactly why we print the music on it.

Every piece we make starts in the same place: a room with low lights, a good sound system and a crowd that came to move. House music was built in rooms like that, and the people who love it have always found ways to wear it — on a sleeve, on a tote, on a cap pulled low on the way home.

Built for the long night

A hoodie is the most honest piece of clothing on a dance floor. It goes on when the night gets cold, comes off when the room heats up, and ends up tied round your waist by the last record. So we pick heavy cotton blends that hold their shape, and prints that can take the sweat.

We don’t design for the photo. We design for the fourth hour of the set.

Records, crates and turntables

Our graphics borrow from the objects the culture is built around: the 12-inch record, the crate you dig through, the tonearm settling into the groove. Each design is numbered like a record side — Side A, Side B, deep cuts — because that is how we think about a collection.

Made to order, on purpose

We press every order when it comes in. That means no warehouse full of unsold stock, and it means we can keep small runs and one-off colourways in the catalogue. It takes a few extra days — we think it is worth it.

See you on the floor. Browse the collection →

Side A — The collection

Wear the groove.

Original house music designs, pressed to order on heavyweight blanks.

Side B — Our story

Made by Househeads.

Who we are, how we print, and why the dance floor comes first.

▶ Side CKeep reading

More from the press

▶ Side BCrew merch

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